Apollo AI vs Lavender
Which AI sales & outreach should you pick in 2026? Pricing, agents, plans and use cases, side by side.
FSReviewed May 23, 2026 by Faisal Saleem · no paid placementsPick Lavender if budget is the priority. The other tool wins on specific features, see the side-by-side below.
- You need 275M+ contacts or AI email writer, which Lavender doesn't offer.
- You mostly do prospecting or cold email.
- You want the lower entry price: $29/mo vs $59/mo.
- You need Email score or AI rewriter, which Apollo AI doesn't offer.
- You mostly do cold email writing or email coaching.
By the numbers
Side by side
| SPEC | ||
|---|---|---|
| Starts at | $59/mo | $29/moCHEAPER |
| Pricing model | Freemium | Freemium |
| AI agent | Yes | Yes |
| Editor's Pick | No | No |
| Key features | 275M+ contactsAI email writerSequencesLead scoring | Email scoreAI rewriterPersonalization assistantMobile experience |
| Best for | ProspectingCold emailLead scoringSales engagement | Cold email writingEmail coachingPersonalizationSales productivity |
| Works with | #sales#outreach#crm | #sales#email#coaching |
Plan by plan
- 50 credits/month
- 5 mobile credits
- Basic sequence automations
- 5 emails analyzed/month
- Basic suggestions
- Browser extension
- Unlimited email credits
- Sequence automations
- A/B testing
- Unlimited email analyses
- Personalization features
- Coach with data insights
- Unlimited sending limits
- Dialer with call recording
- Plays automation
- All Individual Pro features
- Team analytics
- Manager dashboards
- Customizable reporting
- International dialing
- SSO/SAML
What each is best for
| USE CASE | ||
|---|---|---|
| Prospecting | ||
| Cold email | ||
| Lead scoring | ||
| Sales engagement | ||
| Cold email writing | ||
| Email coaching | ||
| Personalization | ||
| Sales productivity |
Strengths and trade-offs
- Free tier available; paid plans from $59/mo
- Includes an autonomous AI agent for multi-step tasks
- 275M+ contacts
- AI email writer
- Sequences
- Competition is strong in this space, see Lavender for comparison
- Free tier available; paid plans from $29/mo
- Includes an autonomous AI agent for multi-step tasks
- Email score
- AI rewriter
- Personalization assistant
- Competition is strong in this space, see Apollo AI for comparison
Apollo AI vs Lavender FAQ
Short answers to what people ask most before choosing between these two.
Is Apollo AI better than Lavender?
It depends on your workflow. Apollo AI ships with autonomous-agent capability, while Lavender also includes an AI agent. Neither is currently our Editor's Pick, both are credible options. See the side-by-side table above for specifics.
Is Apollo AI cheaper than Lavender?
Lavender is cheaper. Apollo AI starts at $59/mo and Lavender starts at $29/mo, a difference of roughly $30.00 per month at the entry tier.
Does Apollo AI have an AI agent?
Yes, Apollo AI ships with autonomous-agent capability (it can plan and execute multi-step tasks, not just answer a single prompt).
Does Lavender have an AI agent?
Yes, Lavender includes autonomous-agent capability.
What's the difference between Apollo AI and Lavender?
Both are sales & outreach tools. The key differences come down to pricing (Apollo AI: Freemium, from $59/mo; Lavender: Freemium, from $29/mo), agent capability (Apollo AI: yes, Lavender: yes), and feature focus. Use the comparison table above to weigh which axis matters most for your work.
What's a good alternative to Apollo AI and Lavender?
Beyond Apollo AI and Lavender, the strongest alternatives in Sales & Outreach depend on whether you prioritise price, agent capability, or specific features. See our "Apollo AI alternatives" and "Lavender alternatives" pages for a hand-picked ranking of each.