Lavender
Email coach that scores and rewrites sales emails.
Watch the demoOfficial walkthroughLavender is email coach that scores and rewrites sales emails. Freemium, with paid plans from $29/mo.
About Lavender
Lavender is an AI sales email coach and platform from a company that has analyzed billions of sent emails to model what drives replies. As salespeople draft messages in Gmail, Outlook or any web app via the Chrome extension, Lavender scores their email in real time across length, readability, tone, mobile rendering and personalization, and offers concrete suggestions. Its newer AI agent Ora drafts personalized first emails from a target's LinkedIn and other public data, while data and intent signals feed account-level recommendations. Lavender integrates with Gmail, Outlook, Outreach, Salesloft and Salesforce, and includes a free Email Wizard Certification course. It is sold on Free, Pro and Teams plans and is used by SDRs, AEs and sales leaders looking to lift reply rates across outbound and account-based workflows.
Lavender pros and cons
Hand-derived from the catalog data, strengths and trade-offs to weigh before signing up.
- Free tier available; paid plans from $29/mo
- Includes an autonomous AI agent for multi-step tasks
- Email score
- AI rewriter
- Personalization assistant
- Competition is strong in this space, see Seamless.ai and Clay for comparison
3 plans from Lavender
Pulled from Lavender’s public pricing page. Prices may change, verify on the vendor’s site before purchasing.
Starter
Free starter tier
- 5 emails analyzed/month
- Basic suggestions
- Browser extension
Individual Pro
Most popular for SDRs
- Unlimited email analyses
- Personalization features
- Coach with data insights
- Integrations
Teams Pro
For sales teams
- All Individual Pro features
- Team analytics
- Manager dashboards
- Onboarding support
Lavender vs Sales & Outreach
Side-by-side with the top 3 other sales & outreach in this category.
| Picked from the top tools in sales & outreach | Email coach that scores and rewrites sales emails. | Real-time B2B contact and company search. | Data enrichment and outbound automation for GTM teams. | AI features inside Apollo's sales engagement platform. |
|---|---|---|---|---|
| STARTS AT | $29/mo | $147/mo | $149/mo | $59/mo |
| PRICING | Freemium | Freemium | Freemium | Freemium |
| AI AGENT | Yes | No | Yes | Yes |
| EDITOR'S PICK | No | No | No | No |
| KEY FEATURES | Email score, AI rewriter, Personalization assistant | Real-time search, Buyer Intent, Pitch Intelligence | 75+ data providers, Claygent, AI personalization | 275M+ contacts, AI email writer, Sequences |
| BEST FOR | Cold email writing, Email coaching, Personalization | Lead generation, Contact discovery, Account research | Lead enrichment, Account research, Outbound personalization | Prospecting, Cold email, Lead scoring |
| WORKS WITH | #sales#email#coaching | #sales#prospecting#data | #enrichment#outbound#rev-ops | #sales#outreach#crm |
Lavender, frequently asked questions
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Related tools
Real-time B2B contact and company search.
Data enrichment and outbound automation for GTM teams.
AI features inside Apollo's sales engagement platform.
AI sales sequences with autonomous prospecting agents.