Apollo AI
AI features inside Apollo's sales engagement platform.
Last updated · Filed under Sales & Outreach
About this tool
Apollo.io is a B2B sales intelligence and engagement platform with a database of more than 275 million contacts and 60 million companies, layered with a growing set of AI features. Apollo AI generates personalized emails and LinkedIn messages, scores leads, drafts call summaries, recommends next steps and powers Apollo Conversations call recording with transcription and insight extraction. Around the AI sit search, list building, intent data, enrichment, sequences, dialer and meeting scheduling, plus a Chrome extension that surfaces data on LinkedIn and CRMs. Integrations cover Salesforce, HubSpot, Outreach, Salesloft, Gmail and Outlook. Apollo is sold on Free, Basic, Professional and Organization plans and targets SDRs, founders and revenue teams that want prospecting data, outreach and analytics in one platform.
- Prospecting
- Cold email
- Lead scoring
- Sales engagement
- 275M+ contacts
- AI email writer
- Sequences
- Lead scoring
- CRM enrichment
Apollo AI pros and cons
Hand-derived from the catalog data — strengths and trade-offs to weigh before signing up.
Pros of Apollo AI
- Free tier available; paid plans from $59/mo
- Includes an autonomous AI agent for multi-step tasks
- 275M+ contacts
- AI email writer
- Sequences
Cons of Apollo AI
- Competition is strong in this space — see Lavender and Clay for comparison
Apollo AI demo
Official walkthrough — click to play.
4 plans from Apollo AI
Pulled from Apollo AI’s public pricing page. Prices may change — verify on the vendor’s site before purchasing.
Free
For individuals starting prospecting
- 50 credits/month
- 5 mobile credits
- Basic sequence automations
- Chrome extension
Basic
Core sales features
- Unlimited email credits
- Sequence automations
- A/B testing
- Custom stages
Professional
Most popular plan
- Unlimited sending limits
- Dialer with call recording
- Plays automation
- Custom reports
Organization
For sales orgs (min 3 users)
- Customizable reporting
- International dialing
- SSO/SAML
- Advanced security
Apollo AI vs Sales & Outreach
Side-by-side with the top 3 other sales & outreach in this category.
| TOOL | ||||
|---|---|---|---|---|
| PRICING MODEL | Freemium | Freemium | Freemium | Paid |
| STARTING PRICE | $59/mo | $29/mo | $149/mo | — |
| CATEGORY | Sales & Outreach | Sales & Outreach | Sales & Outreach | Sales & Outreach |
| AI AGENT | Yes | Yes | Yes | Yes |
| EDITOR'S PICK | No | No | No | No |
| KEY FEATURES |
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| USE CASES |
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| TAGS | #sales#outreach#crm | #sales#email#coaching | #enrichment#outbound#rev-ops | #sales#outreach#agents |
| WEBSITE | www.apollo.io | www.lavender.ai | www.clay.com | www.regie.ai |
Apollo AI — frequently asked questions
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