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Apollo AI

FreemiumSales & OutreachAI agent

AI features inside Apollo's sales engagement platform.

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FSReviewed by Faisal Saleem
Apollo AI demo video thumbnailWatch the demoOfficial walkthrough
STARTING PRICE
$59/mo
FREE PLAN
Yes
AI AGENT
Yes
CATEGORY
Sales & Outreach
IN ONE LINE

Apollo AI is AI features inside Apollo's sales engagement platform. Freemium, with paid plans from $59/mo.

About Apollo AI

Apollo.io is a B2B sales intelligence and engagement platform with a database of more than 275 million contacts and 60 million companies, layered with a growing set of AI features. Apollo AI generates personalized emails and LinkedIn messages, scores leads, drafts call summaries, recommends next steps and powers Apollo Conversations call recording with transcription and insight extraction. Around the AI sit search, list building, intent data, enrichment, sequences, dialer and meeting scheduling, plus a Chrome extension that surfaces data on LinkedIn and CRMs. Integrations cover Salesforce, HubSpot, Outreach, Salesloft, Gmail and Outlook. Apollo is sold on Free, Basic, Professional and Organization plans and targets SDRs, founders and revenue teams that want prospecting data, outreach and analytics in one platform.

KEY FEATURES
275M+ contactsAI email writerSequencesLead scoringCRM enrichment
BEST FOR
ProspectingCold emailLead scoringSales engagement
AT A GLANCE

Apollo AI pros and cons

Hand-derived from the catalog data, strengths and trade-offs to weigh before signing up.

What’s good
  • Free tier available; paid plans from $59/mo
  • Includes an autonomous AI agent for multi-step tasks
  • 275M+ contacts
  • AI email writer
  • Sequences
Watch out for
  • Competition is strong in this space, see Seamless.ai and Lavender for comparison
PLANS & PRICING

4 plans from Apollo AI

Pulled from Apollo AI’s public pricing page. Prices may change, verify on the vendor’s site before purchasing.

Free

For individuals starting prospecting

$0forever
50 credits / month
  • 50 credits/month
  • 5 mobile credits
  • Basic sequence automations
  • Chrome extension

Basic

Core sales features

$49/user/mobilled annually
Unlimited email credits
  • Unlimited email credits
  • Sequence automations
  • A/B testing
  • Custom stages
POPULAR

Professional

Most popular plan

$79/user/mobilled annually
Unlimited sending
  • Unlimited sending limits
  • Dialer with call recording
  • Plays automation
  • Custom reports

Organization

For sales orgs (min 3 users)

$119/user/mobilled annually
Pro limits + admin
  • Customizable reporting
  • International dialing
  • SSO/SAML
  • Advanced security
HOW IT COMPARES

Apollo AI vs Sales & Outreach

Side-by-side with the top 3 other sales & outreach in this category.

Open full comparison
Picked from the top tools in sales & outreachApollo AI logoApollo AIAGENTTHIS TOOL

AI features inside Apollo's sales engagement platform.

Seamless.ai logoSeamless.aiSales & Outreach

Real-time B2B contact and company search.

Lavender logoLavenderAGENTSales & Outreach

Email coach that scores and rewrites sales emails.

Clay logoClayAGENTSales & Outreach

Data enrichment and outbound automation for GTM teams.

STARTS AT$59/mo$147/mo$29/mo$149/mo
PRICINGFreemiumFreemiumFreemiumFreemium
AI AGENT Yes No Yes Yes
EDITOR'S PICK No No No No
KEY FEATURES275M+ contacts, AI email writer, SequencesReal-time search, Buyer Intent, Pitch IntelligenceEmail score, AI rewriter, Personalization assistant75+ data providers, Claygent, AI personalization
BEST FORProspecting, Cold email, Lead scoringLead generation, Contact discovery, Account researchCold email writing, Email coaching, PersonalizationLead enrichment, Account research, Outbound personalization
WORKS WITH
#sales#outreach#crm
#sales#prospecting#data
#sales#email#coaching
#enrichment#outbound#rev-ops
QUESTIONS & ANSWERS

Apollo AI, frequently asked questions

What is Apollo AI?
Apollo AI is an AI sales & outreach tool used for prospecting, cold email, lead scoring.
Is Apollo AI free to use?
Apollo AI has a free tier you can start with, plus paid plans from $59/mo for higher usage limits and additional features.
How much does Apollo AI cost?
Apollo AI plans start at $59/mo. Check the Plans & Pricing section on this page for the full lineup of tiers and usage limits.
Does Apollo AI include an AI agent?
Yes, Apollo AI includes agentic capabilities: it can plan and execute multi-step tasks autonomously, not just answer one prompt at a time.
What are the key features of Apollo AI?
Notable features include 275M+ contacts, AI email writer, Sequences, Lead scoring, CRM enrichment.
What can Apollo AI be used for?
Common use cases for Apollo AI include prospecting, cold email, lead scoring, sales engagement.
What are the best alternatives to Apollo AI?
If Apollo AI isn't quite right for your use case, top alternatives in the sales & outreach space include Seamless.ai, Lavender, Clay. See the full list on ConsistencyAI’s Apollo AI alternatives page.
Is Apollo AI better than Seamless.ai?
Apollo AI and Seamless.ai both serve sales & outreach workflows but target different needs. Compare pricing, features, and use cases head-to-head on the Apollo AI vs Seamless.ai page to pick the right fit.
Is Apollo AI worth it?
Whether Apollo AI is worth the price depends on your usage volume. If you'd use it weekly for sales & outreach work and need agentic, multi-step capability, the free tier is a low-risk start. The Plans & Pricing block on this page lays out exactly what you get per tier so you can match it to your workflow.
What are the pros and cons of Apollo AI?
Strengths: real free tier available; autonomous agent capability; 275M+ contacts + AI email writer. Tradeoffs: competing tools in the space may offer different feature mixes. See the full Pros & Cons section above for detail.