Clay
Data enrichment and outbound automation for GTM teams.
Data enrichment and outbound automation for GTM teams.
Clay is data enrichment and outbound automation for GTM teams. Freemium, with paid plans from $149/mo.
About Clay
Clay is a GTM data platform that combines a spreadsheet-style interface with access to more than 100 enrichment sources and AI agents to build hyper-personalized prospecting workflows. Users start with a list of accounts or leads, pull in firmographic, technographic, news and signal data via Clay's data integrations, then use Claygent, an AI research agent, to look up specific information about each row from the web. Once a list is enriched, AI message templates draft tailored emails and LinkedIn touches at scale, which can be pushed to Outreach, Salesloft, HubSpot or Salesforce. Clay is widely used by GTM engineers, RevOps and outbound sales teams at startups and mid-market companies, and is sold on Starter, Explorer, Pro and Enterprise plans with per-credit pricing for enrichments.
Clay pros and cons
Hand-derived from the catalog data, strengths and trade-offs to weigh before signing up.
- Free tier available; paid plans from $149/mo
- Includes an autonomous AI agent for multi-step tasks
- 75+ data providers
- Claygent
- AI personalization
- Competition is strong in this space, see Seamless.ai and Lavender for comparison
4 plans from Clay
Pulled from Clay’s public pricing page. Prices may change, verify on the vendor’s site before purchasing.
Free
Get started with Clay
- 500 actions/month
- 100 data credits/month
- Unlimited seats & tables
- Multi-provider waterfalls
Launch
For solo SDRs
- 15,000 actions/month
- 2,500 data credits/month
- Enrich phone numbers
- Job change tracking
Growth
For growing teams
- 40,000 actions/month
- 6,000 data credits/month
- Auto-sync CRM
- HTTP API integrations
Enterprise
Annual commitment
- Custom actions and credits
- Data warehouse syncing
- Single sign-on (SSO)
- Dedicated strategist
Clay vs Sales & Outreach
Side-by-side with the top 3 other sales & outreach in this category.
| Picked from the top tools in sales & outreach | Data enrichment and outbound automation for GTM teams. | Real-time B2B contact and company search. | Email coach that scores and rewrites sales emails. | AI features inside Apollo's sales engagement platform. |
|---|---|---|---|---|
| STARTS AT | $149/mo | $147/mo | $29/mo | $59/mo |
| PRICING | Freemium | Freemium | Freemium | Freemium |
| AI AGENT | Yes | No | Yes | Yes |
| EDITOR'S PICK | No | No | No | No |
| KEY FEATURES | 75+ data providers, Claygent, AI personalization | Real-time search, Buyer Intent, Pitch Intelligence | Email score, AI rewriter, Personalization assistant | 275M+ contacts, AI email writer, Sequences |
| BEST FOR | Lead enrichment, Account research, Outbound personalization | Lead generation, Contact discovery, Account research | Cold email writing, Email coaching, Personalization | Prospecting, Cold email, Lead scoring |
| WORKS WITH | #enrichment#outbound#rev-ops | #sales#prospecting#data | #sales#email#coaching | #sales#outreach#crm |
Clay, frequently asked questions
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Related tools
Real-time B2B contact and company search.
Email coach that scores and rewrites sales emails.
AI features inside Apollo's sales engagement platform.
AI sales sequences with autonomous prospecting agents.