Pick Clay if…
- You specifically need 75+ data providers or Claygent, which Regie.ai doesn't ship.
- Your primary use case is Lead enrichment or Account research — Regie.ai doesn't list this.
Clay vs Regie.ai — which one should you pick in 2026?
Reviewed by Faisal Saleem · no paid placements, ever.
Clay starts at $149/mo — Data enrichment and outbound automation for GTM teams. Regie.ai is paid — AI sales sequences with autonomous prospecting agents. Both are sales & outreach tools. We compared pricing, features, agent capability, pros & cons, and which workflows each is best for — full head-to-head below.
IN ONE LINE
Both Clay and Regie.ai are credible sales & outreach options — the right pick depends on your specific use case. See the head-to-head below.
Pick Clay if… vs. Pick Regie.aiif…
Pick Regie.ai if…
- You specifically need Auto Pilot agents or Sequence generation, which Clay doesn't ship.
- Your primary use case is Sequence generation or Autonomous prospecting — Clay doesn't list this.
FULL HEAD-TO-HEAD
Clay vs Regie.ai — side-by-side
| TOOL | ||
|---|---|---|
| PRICING MODEL | Freemium | Paid |
| STARTING PRICE | $149/mo | — |
| CATEGORY | Sales & Outreach | Sales & Outreach |
| AI AGENT | Yes | Yes |
| EDITOR'S PICK | No | No |
| KEY FEATURES |
|
|
| USE CASES |
|
|
| TAGS | #enrichment#outbound#rev-ops | #sales#outreach#agents |
| WEBSITE | www.clay.com | www.regie.ai |
PRICING
Clay vs Regie.ai pricing
Clay
Freemium · entry tier from $149/mo
4 plans available — see breakdown below.
Regie.ai
Paid
3 plans available — see breakdown below.
Clay plans
Free
Get started with Clay
$0forever
500 actions, 100 credits / mo
- 500 actions/month
- 100 data credits/month
- Unlimited seats & tables
- Multi-provider waterfalls
POPULAR
Launch
For solo SDRs
$167per month
15,000 actions / month
- 15,000 actions/month
- 2,500 data credits/month
- Enrich phone numbers
- Job change tracking
Growth
For growing teams
$446per month
40,000 actions / month
- 40,000 actions/month
- 6,000 data credits/month
- Auto-sync CRM
- HTTP API integrations
Enterprise
Annual commitment
Custom
Custom actions & credits
- Custom actions and credits
- Data warehouse syncing
- Single sign-on (SSO)
- Dedicated strategist
Regie.ai plans
AI SEP
AI sales engagement
$180/user/mobilled annually
Per-seat AI sequences
- Dynamic sequencing agents
- 1st/3rd party intent
- Power dialer
- AI messaging and call coaching
POPULAR
Force Multiplier Rep
Most popular plan
$499/user/mobilled annually
120,000 credits / seat
- 120,000 AI + enrichment credits
- Custom enrichment waterfalls
- Parallel dialer (9 lines)
- Research agents
Enterprise
For larger orgs
Custom
Custom AI/data packages
- Custom AI/data packages
- Flexible seat bundles
- Dedicated IP/domain strategy
- Dedicated CSM
USE CASES
What each is best for
Each use case listed by either vendor, with which tool actually covers it.
USE CASE
Clay
Regie.ai
- Lead enrichment
- Account research
- Outbound personalization
- GTM ops
- Sequence generation
- Autonomous prospecting
- Personalization
- SDR augmentation
PROS & CONS
Strengths and trade-offs
Clay
Pros of Clay
- Free tier available; paid plans from $149/mo
- Includes an autonomous AI agent for multi-step tasks
- 75+ data providers
- Claygent
- AI personalization
Cons of Clay
- Competition is strong in this space — see Regie.ai for comparison
Regie.ai
Pros of Regie.ai
- Includes an autonomous AI agent for multi-step tasks
- Auto Pilot agents
- Sequence generation
- Hyper-personalization
Cons of Regie.ai
- Paid-only — no free tier
- Competition is strong in this space — see Clay for comparison
QUESTIONS & ANSWERS
Clay vs Regie.ai — frequently asked questions
Is Clay better than Regie.ai?
It depends on your workflow. Clay ships with autonomous-agent capability, while Regie.ai also includes an AI agent. Neither is currently our Editor's Pick — both are credible options. See the side-by-side table above for specifics.
Is Clay cheaper than Regie.ai?
Both tools have similar entry pricing — Clay $149/mo and Regie.ai is paid. Pricing at higher tiers varies; check the pricing breakdown above.
Does Clay have an AI agent?
Yes — Clay ships with autonomous-agent capability (it can plan and execute multi-step tasks, not just answer a single prompt).
Does Regie.ai have an AI agent?
Yes — Regie.ai includes autonomous-agent capability.
What's the difference between Clay and Regie.ai?
Both are sales & outreach tools. The key differences come down to pricing (Clay: Freemium, from $149/mo; Regie.ai: Paid), agent capability (Clay: yes, Regie.ai: yes), and feature focus. Use the comparison table above to weigh which axis matters most for your work.
What's a good alternative to Clay and Regie.ai?
Beyond Clay and Regie.ai, the strongest alternatives in Sales & Outreach depend on whether you prioritise price, agent capability, or specific features. See our "Clay alternatives" and "Regie.ai alternatives" pages for a hand-picked ranking of each.
MORE
Best Clay alternatives
MORE
Best Regie.ai alternatives