Clay vs Lavender
Which AI sales & outreach should you pick in 2026? Pricing, agents, plans and use cases, side by side.
FSReviewed May 23, 2026 by Faisal Saleem · no paid placementsPick Lavender if budget is the priority. The other tool wins on specific features, see the side-by-side below.
- You need 75+ data providers or Claygent, which Lavender doesn't offer.
- You mostly do lead enrichment or account research.
- You want the lower entry price: $29/mo vs $149/mo.
- You need Email score or AI rewriter, which Clay doesn't offer.
- You mostly do cold email writing or email coaching.
By the numbers
Side by side
| SPEC | ||
|---|---|---|
| Starts at | $149/mo | $29/moCHEAPER |
| Pricing model | Freemium | Freemium |
| AI agent | Yes | Yes |
| Editor's Pick | No | No |
| Key features | 75+ data providersClaygentAI personalizationWaterfall enrichment | Email scoreAI rewriterPersonalization assistantMobile experience |
| Best for | Lead enrichmentAccount researchOutbound personalizationGTM ops | Cold email writingEmail coachingPersonalizationSales productivity |
| Works with | #enrichment#outbound#rev-ops | #sales#email#coaching |
Plan by plan
- 500 actions/month
- 100 data credits/month
- Unlimited seats & tables
- 5 emails analyzed/month
- Basic suggestions
- Browser extension
- 15,000 actions/month
- 2,500 data credits/month
- Enrich phone numbers
- Unlimited email analyses
- Personalization features
- Coach with data insights
- 40,000 actions/month
- 6,000 data credits/month
- Auto-sync CRM
- All Individual Pro features
- Team analytics
- Manager dashboards
- Custom actions and credits
- Data warehouse syncing
- Single sign-on (SSO)
What each is best for
| USE CASE | ||
|---|---|---|
| Lead enrichment | ||
| Account research | ||
| Outbound personalization | ||
| GTM ops | ||
| Cold email writing | ||
| Email coaching | ||
| Personalization | ||
| Sales productivity |
Strengths and trade-offs
- Free tier available; paid plans from $149/mo
- Includes an autonomous AI agent for multi-step tasks
- 75+ data providers
- Claygent
- AI personalization
- Competition is strong in this space, see Lavender for comparison
- Free tier available; paid plans from $29/mo
- Includes an autonomous AI agent for multi-step tasks
- Email score
- AI rewriter
- Personalization assistant
- Competition is strong in this space, see Clay for comparison
Clay vs Lavender FAQ
Short answers to what people ask most before choosing between these two.
Is Clay better than Lavender?
It depends on your workflow. Clay ships with autonomous-agent capability, while Lavender also includes an AI agent. Neither is currently our Editor's Pick, both are credible options. See the side-by-side table above for specifics.
Is Clay cheaper than Lavender?
Lavender is cheaper. Clay starts at $149/mo and Lavender starts at $29/mo, a difference of roughly $120.00 per month at the entry tier.
Does Clay have an AI agent?
Yes, Clay ships with autonomous-agent capability (it can plan and execute multi-step tasks, not just answer a single prompt).
Does Lavender have an AI agent?
Yes, Lavender includes autonomous-agent capability.
What's the difference between Clay and Lavender?
Both are sales & outreach tools. The key differences come down to pricing (Clay: Freemium, from $149/mo; Lavender: Freemium, from $29/mo), agent capability (Clay: yes, Lavender: yes), and feature focus. Use the comparison table above to weigh which axis matters most for your work.
What's a good alternative to Clay and Lavender?
Beyond Clay and Lavender, the strongest alternatives in Sales & Outreach depend on whether you prioritise price, agent capability, or specific features. See our "Clay alternatives" and "Lavender alternatives" pages for a hand-picked ranking of each.