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Browse / Sales & Outreach / Clay vs Lavender
HEAD-TO-HEAD
Clay logoClay
vs
Lavender logoLavender

Clay vs Lavender — which one should you pick?

Clay starts at $149/mo — Data enrichment and outbound automation for GTM teams. Lavender starts at $29/mo — Email coach that scores and rewrites sales emails. Both are sales & outreach tools. Compare pricing, features, and use cases below.

TOOL
Clay logo
ClayAGENT
Sales & Outreach

Data enrichment and outbound automation for GTM teams.

Lavender logo
LavenderAGENT
Sales & Outreach

Email coach that scores and rewrites sales emails.

PRICING MODELFreemiumFreemium
STARTING PRICE$149/mo$29/mo
CATEGORYSales & OutreachSales & Outreach
AI AGENT Yes Yes
EDITOR'S PICK No No
KEY FEATURES
  • 75+ data providers
  • Claygent
  • AI personalization
  • Waterfall enrichment
  • HubSpot/Salesforce sync
  • Email score
  • AI rewriter
  • Personalization assistant
  • Mobile experience
  • Team analytics
USE CASES
  • Lead enrichment
  • Account research
  • Outbound personalization
  • GTM ops
  • Cold email writing
  • Email coaching
  • Personalization
  • Sales productivity
TAGS
#enrichment#outbound#rev-ops
#sales#email#coaching
WEBSITEwww.clay.comwww.lavender.ai

At a glance

  • Pricing: Both are freemium. Starting prices: Clay $149/mo, Lavender $29/mo.
  • AI agent: Both include autonomous-agent capabilities.
  • Editor’s pick: Neither is currently featured.
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