Recraft
Image generator with brand-friendly vectors and style consistency.
Watch the demoOfficial walkthroughRecraft is image generator with brand-friendly vectors and style consistency. Freemium, with paid plans from $12/mo.
About Recraft
Recraft is an AI design tool that focuses on generating production-ready vector and brand graphics rather than just photorealistic art. Its flagship Recraft V3 model is consistently top-ranked on text-to-image leaderboards for prompt following and on-image typography. Standout features include true SVG vector output, brand style tuning where users upload reference images to lock in a consistent look, mockup generation, image-to-vector conversion, and an infinite canvas where assets can be composed and edited. Recraft is targeted at designers, illustrators, marketers and product teams who need scalable, on-brand visuals for icons, illustrations, marketing creative and packaging. It offers free and paid plans plus an API, and integrates with Figma so generated vectors can be pulled directly into design files.
Recraft pros and cons
Hand-derived from the catalog data, strengths and trade-offs to weigh before signing up.
- Free tier available; paid plans from $12/mo
- Recraft V3
- Vector output
- Style sets
- No autonomous agent, handles single prompts, not multi-step workflows
- Competition is strong in this space, see DALL·E and Playground AI for comparison
4 plans from Recraft
Pulled from Recraft’s public pricing page. Prices may change, verify on the vendor’s site before purchasing.
Free
Try Recraft AI
- 50 daily credits
- Watermarked images
- Public collections
Basic
For individuals
- 1,000 credits/month
- Private generations
- Vector image export
- Commercial use
Advanced
Most popular pick
- 3,000 credits/month
- Brand styles
- All formats export
- Commercial use
Pro
For power designers
- 7,000 credits/month
- Priority generation
- API access
Recraft vs Image Generation
Side-by-side with the top 3 other image generation in this category.
| Picked from the top tools in image generation | Image generator with brand-friendly vectors and style consistency. | OpenAI's image model integrated into ChatGPT. | Free-tier image generator with a friendly editor. | Multi-model AI workspace for image and video generation, reference workflows, and natural-language editing. |
|---|---|---|---|---|
| STARTS AT | $12/mo | $20/mo | $15/mo | , |
| PRICING | Freemium | Freemium | Freemium | Freemium |
| AI AGENT | No | No | No | No |
| EDITOR'S PICK | No | No | No | No |
| KEY FEATURES | Recraft V3, Vector output, Style sets | Native ChatGPT use, Text rendering, Prompt iteration | Playground v3, Canvas editor, Mix images | 25+ image and video models in one workspace (Imagen 4, Veo 3, PixVerse), Text-to-image and text-to-video generation, Multi-reference workflows for consistent results |
| BEST FOR | Brand assets, Vector illustrations, Mockups | Illustrations, Concept art, Social graphics | Marketing visuals, Social graphics, Product mockups | Generating marketing images and short videos from a prompt, Comparing multiple AI models on the same brief, Producing reference-guided visuals that stay on-style |
| WORKS WITH | #image#vector#brand | #image#openai#chatgpt | #image#editor#free | , |
Recraft, frequently asked questions
What is Recraft?
Is Recraft free to use?
How much does Recraft cost?
What are the key features of Recraft?
What can Recraft be used for?
What are the best alternatives to Recraft?
Is Recraft better than DALL·E?
Is Recraft worth it?
What are the pros and cons of Recraft?
Related tools
OpenAI's image model integrated into ChatGPT.
Free-tier image generator with a friendly editor.
Multi-model AI workspace for image and video generation, reference workflows, and natural-language editing.
Commercially safe AI image generator from Adobe.