Adobe Firefly

Adobe Firefly is Adobe's family of generative AI models for images, vector art, video, audio and 3D, trained on Adobe Stock and licensed content so output is marketed as commercially safe. The Firefly web app provides Text to Image, Generative Fill, Generative Expand, Text Effects, Generate Vector and Generate Video, and the same models power features inside Photoshop, Illustrator, Premiere Pro, Express and Acrobat. Firefly Custom Models let enterprises fine-tune on their own brand assets, while Firefly Services exposes APIs for bulk content production. Adobe also integrates third-party models from OpenAI, Google and Runway directly inside the Firefly app, letting users pick between them. The product is targeted at designers, marketers, agencies and enterprise creative teams who want generative AI tightly coupled to Creative Cloud and to brand and IP safety.