Hootsuite AI
AI features inside Hootsuite for social management.
Watch the demoOfficial walkthroughHootsuite AI is AI features inside Hootsuite for social management. Paid, from $99/mo.
About Hootsuite AI
Hootsuite is a long-standing social media management platform that has built AI into many parts of its product under the OwlyWriter AI brand. OwlyWriter generates post copy, headlines and full content calendars from a topic or URL, while AI-powered Hashtag Suggestions, Best Time to Post and Inbox 2.0 with AI replies help schedule and respond to messages. Hootsuite supports the major networks including Instagram, TikTok, LinkedIn, X, Facebook, YouTube, Pinterest and Threads, and pairs publishing with analytics, social listening and team approval workflows. The product is sold to small businesses, mid-market brands, agencies and enterprises on Professional, Team, Business and Enterprise plans, and is widely used to centralize social marketing across many accounts and team members.
Hootsuite AI pros and cons
Hand-derived from the catalog data, strengths and trade-offs to weigh before signing up.
- OwlyWriter AI
- Smart Inbox
- Analytics
- Paid-only, no free tier (starts at $99/mo)
- No autonomous agent, handles single prompts, not multi-step workflows
- Competition is strong in this space, see SocialEcho and AdCreative.ai for comparison
3 plans from Hootsuite AI
Pulled from Hootsuite AI’s public pricing page. Prices may change, verify on the vendor’s site before purchasing.
Standard
For solo marketers
- Up to 10 social accounts
- Unlimited post scheduling
- AI assistant
- Benchmark 5 competitors
Advanced
Most popular plan
- Unlimited social accounts
- Customizable analytics
- Bulk schedule 350 posts
- Benchmark 20 competitors
Enterprise
For larger orgs
- Employee advocacy
- Advanced listening tools
- AI chatbot
- Compliance integrations
Hootsuite AI vs Marketing & Ads
Side-by-side with the top 3 other marketing & ads in this category.
| Picked from the top tools in marketing & ads | AI features inside Hootsuite for social management. | All-in-one AI workspace to create, schedule, publish, engage, and analyze across social networks. | AI ad creative generator for performance marketing. | Content, scheduling, and ecommerce social tool. |
|---|---|---|---|---|
| STARTS AT | $99/mo | , | $39/mo | $15/mo |
| PRICING | Paid | Freemium | Paid | Paid |
| AI AGENT | No | No | No | No |
| EDITOR'S PICK | No | No | No | No |
| KEY FEATURES | OwlyWriter AI, Smart Inbox, Analytics | AI image, video, and copy creation, Scheduling and publishing across up to 11 networks, Unified inbox for comments and direct messages | Creative generation, Performance scoring, Brand kit | AI content, Templates, Shopify integration |
| BEST FOR | Caption writing, Hashtag generation, Scheduling | Planning and scheduling posts across many networks at once, Drafting on-brand captions and creative with AI, Managing engagement from a single inbox | Facebook ads, Google ads, A/B testing | Ecommerce posts, Scheduling, Caption writing |
| WORKS WITH | #social#enterprise#scheduling | , | #ads#creative#performance | #social#ecommerce#content |
Hootsuite AI, frequently asked questions
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All-in-one AI workspace to create, schedule, publish, engage, and analyze across social networks.
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