AI SEO content research and brief generator.
Frase is AI SEO content research and brief generator. Paid, from $15/mo.
About Frase
Frase is an AI content optimization and SERP research platform aimed at SEO teams and content marketers. For a given target query it scrapes the top search results, summarizes headings, questions, statistics and entities, and lays out a structured brief that writers can use to plan content. Its AI Writer then drafts intros, sections and full articles within the brief, while the Content Editor scores drafts against a topic model derived from the SERP. Frase also includes a Topic Research module for related queries and questions, plus AI templates for outreach, social and product copy, and integrations with Google Search Console, Google Docs and WordPress. The product is sold on Solo, Basic, Team and Enterprise plans with optional add-ons for unlimited AI words, and is used by agencies, in-house SEO teams and freelancers.
Frase pros and cons
Hand-derived from the catalog data, strengths and trade-offs to weigh before signing up.
- SERP research
- Brief generator
- AI writer
- Paid-only, no free tier (starts at $15/mo)
- No autonomous agent, handles single prompts, not multi-step workflows
- Competition is strong in this space, see MarketMuse and GrowthBar for comparison
4 plans from Frase
Pulled from Frase’s public pricing page. Prices may change, verify on the vendor’s site before purchasing.
Starter
Solo content creators
- 1 site, 1 user seat
- 10 AI-optimized articles/mo
- 50 audit pages/mo
- Full AI Agent access
Professional
Most popular plan
- 3 user seats included
- 40 AI-optimized articles/mo
- 250 audit pages/mo
- 5 brand voice profiles
Scale
For content teams
- 5 user seats included
- 100 AI-optimized articles/mo
- 1,000 audit pages/mo
- Multi-channel content
Enterprise
For larger orgs
- SSO/SAML
- White-label portal
- Dedicated account manager
- 8 AI visibility platforms
Frase vs SEO
Side-by-side with the top 3 other seo in this category.
| Picked from the top tools in seo | AI SEO content research and brief generator. | AI content planning and topical authority analysis. | AI SEO tool with content generation for bloggers. | Content optimization scored against top-ranking pages. |
|---|---|---|---|---|
| STARTS AT | $15/mo | $149/mo | $36/mo | $89/mo |
| PRICING | Paid | Freemium | Paid | Paid |
| AI AGENT | No | No | No | No |
| EDITOR'S PICK | No | No | No | No |
| KEY FEATURES | SERP research, Brief generator, AI writer | Site inventory, Topic models, Briefs | AI blog writer, Keyword research, Chrome extension | Content Editor, Content Score, SERP Analyzer |
| BEST FOR | Content briefs, Long-form writing, SERP research | Content strategy, Topical authority, Briefs | Blog drafting, Keyword research, Competitor analysis | Content optimization, Keyword research, Content audits |
| WORKS WITH | #seo#content#briefs | #seo#enterprise#strategy | #seo#blog#keyword-research | #seo#content#optimization |
Frase, frequently asked questions
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Related tools
AI content planning and topical authority analysis.
AI SEO tool with content generation for bloggers.
Content optimization scored against top-ranking pages.
Neil Patel's SEO toolset with AI writer.