Browse / Design & Branding / Figma AI vs Looka

HEAD-TO-HEAD

Figma AI vs Looka — which one should you pick in 2026?

Reviewed May 23, 2026 by Faisal Saleem · no paid placements, ever.

Figma AI starts at $12/mo — AI features inside Figma for design, prototypes, and copy. Looka starts at $20 one-time — AI logo maker and brand kit generator. Both are design & branding tools. We compared pricing, features, agent capability, pros & cons, and which workflows each is best for — full head-to-head below.

IN ONE LINE

Pick Figma AI if budget is the priority. The other tool wins on specific features — see the side-by-side below.

Pick Figma AI if… vs. Pick Lookaif…

Pick Figma AI if…

You want the cheaper option (starts at $12/mo, Looka starts at $20 one-time).
You specifically need Make Designs or Visual search, which Looka doesn't ship.
Your primary use case is UI design or Prototyping — Looka doesn't list this.

Pick Looka if…

You specifically need Logo generator or Brand Kit, which Figma AI doesn't ship.
Your primary use case is Logo design or Brand identity — Figma AI doesn't list this.

FULL HEAD-TO-HEAD

Figma AI vs Looka — side-by-side

TOOL	Figma AI Design & Branding AI features inside Figma for design, prototypes, and copy.	Looka Design & Branding AI logo maker and brand kit generator.
PRICING MODEL	Freemium	Paid
STARTING PRICE	$12/mo	$20 one-time
CATEGORY	Design & Branding	Design & Branding
AI AGENT	No	No
EDITOR'S PICK	No	No
KEY FEATURES	Make Designs Visual search Rename layers Text rewrite Auto-prototype	Logo generator Brand Kit Website builder Social templates Brand book
USE CASES	UI design Prototyping Mockups Asset search	Logo design Brand identity Business cards Brand guidelines
TAGS	#design#figma#ui	#logo#branding#small-business
WEBSITE	www.figma.com/ai	looka.com

PRICING

Figma AI vs Looka pricing

Figma AI is the cheaper option at the entry tier — roughly $8.00/mo less than the other.

Figma AI

Freemium · entry tier from $12/mo

4 plans available — see breakdown below.

Looka

Paid · entry tier from $20 one-time

3 plans available — see breakdown below.

Figma AI plans

Starter

Free for individuals

$0forever

500 AI credits / month

Unlimited drafts
UI kits and templates
150 AI credits/day
Up to 500 AI credits/month

POPULAR

Professional

For pros and small teams

$16/user/moper month

3,000 AI credits / month

Unlimited files and projects
Team-wide libraries
3,000 AI credits/month
Advanced Dev Mode

Organization

For multi-team orgs

$55/user/mobilled annually

3,500 AI credits / month

Unlimited teams
Shared libraries and fonts
Centralized admin tools
3,500 AI credits/month

Enterprise

For large orgs

$90/user/mobilled annually

4,250 AI credits / month

Custom team workspaces
Design system theming
SCIM seat management
4,250 AI credits/month

Looka plans

Basic Logo

Logo file download

$20 one-timeone-time

1 logo download

High-res logo files
Full ownership
Black & white versions
Resize anytime

POPULAR

Premium Logo

Best value for logos

$80 one-timeone-time

1 logo + editable files

All Basic features
Editable file (SVG, EPS)
Brand kit fonts/colors
Social media kit

Brand Kit Subscription

Full branding suite

$96billed annually

Unlimited changes

Premium logo files
300+ business assets
Custom website builder
Unlimited changes

USE CASES

What each is best for

Each use case listed by either vendor, with which tool actually covers it.

USE CASE

Figma AI

Looka

UI design
Prototyping
Mockups
Asset search
Logo design
Brand identity
Business cards
Brand guidelines

PROS & CONS

Strengths and trade-offs

Figma AI

Pros of Figma AI

Free tier available; paid plans from $12/mo
Make Designs
Visual search
Rename layers

Cons of Figma AI

No autonomous agent — handles single prompts, not multi-step workflows
Competition is strong in this space — see Looka for comparison

Looka

Pros of Looka

Logo generator
Brand Kit
Website builder

Cons of Looka

Paid-only — no free tier (starts at $20 one-time)
No autonomous agent — handles single prompts, not multi-step workflows
Competition is strong in this space — see Figma AI for comparison

QUESTIONS & ANSWERS

Figma AI vs Looka — frequently asked questions

Is Figma AI better than Looka?

It depends on your workflow. Figma AI is focused on assistive features, while Looka doesn't include an agent. Neither is currently our Editor's Pick — both are credible options. See the side-by-side table above for specifics.

Is Figma AI cheaper than Looka?

Figma AI is cheaper. Figma AI starts at $12/mo and Looka starts at $20 one-time — a difference of roughly $8.00 per month at the entry tier.

Does Figma AI have an AI agent?

No — Figma AI is built around assistive features (autocomplete, chat) rather than a true autonomous agent. If agent functionality is a hard requirement, neither tool in this comparison ships one.

Does Looka have an AI agent?

No — Looka focuses on assistive features rather than agents.

What's the difference between Figma AI and Looka?

Both are design & branding tools. The key differences come down to pricing (Figma AI: Freemium, from $12/mo; Looka: Paid, from $20 one-time), agent capability (Figma AI: no, Looka: no), and feature focus. Use the comparison table above to weigh which axis matters most for your work.

What's a good alternative to Figma AI and Looka?

Beyond Figma AI and Looka, the strongest alternatives in Design & Branding depend on whether you prioritise price, agent capability, or specific features. See our "Figma AI alternatives" and "Looka alternatives" pages for a hand-picked ranking of each.

Best Figma AI alternatives

Best Looka alternatives