Figma AI vs Looka
Which AI design & branding should you pick in 2026? Pricing, agents, plans and use cases, side by side.
FSReviewed May 23, 2026 by Faisal Saleem · no paid placementsPick Figma AI if budget is the priority. The other tool wins on specific features, see the side-by-side below.
- You want the lower entry price: $12/mo vs $20 one-time.
- You need Make Designs or Visual search, which Looka doesn't offer.
- You mostly do ui design or prototyping.
- You need Logo generator or Brand Kit, which Figma AI doesn't offer.
- You mostly do logo design or brand identity.
By the numbers
Side by side
| SPEC | ||
|---|---|---|
| Starts at | $12/moCHEAPER | $20 one-time |
| Pricing model | Freemium | Paid |
| AI agent | No | No |
| Editor's Pick | No | No |
| Key features | Make DesignsVisual searchRename layersText rewrite | Logo generatorBrand KitWebsite builderSocial templates |
| Best for | UI designPrototypingMockupsAsset search | Logo designBrand identityBusiness cardsBrand guidelines |
| Works with | #design#figma#ui | #logo#branding#small-business |
Plan by plan
- Unlimited drafts
- UI kits and templates
- 150 AI credits/day
- High-res logo files
- Full ownership
- Black & white versions
- Unlimited files and projects
- Team-wide libraries
- 3,000 AI credits/month
- All Basic features
- Editable file (SVG, EPS)
- Brand kit fonts/colors
- Unlimited teams
- Shared libraries and fonts
- Centralized admin tools
- Premium logo files
- 300+ business assets
- Custom website builder
- Custom team workspaces
- Design system theming
- SCIM seat management
What each is best for
| USE CASE | ||
|---|---|---|
| UI design | ||
| Prototyping | ||
| Mockups | ||
| Asset search | ||
| Logo design | ||
| Brand identity | ||
| Business cards | ||
| Brand guidelines |
Strengths and trade-offs
- Free tier available; paid plans from $12/mo
- Make Designs
- Visual search
- Rename layers
- No autonomous agent, handles single prompts, not multi-step workflows
- Competition is strong in this space, see Looka for comparison
- Logo generator
- Brand Kit
- Website builder
- Paid-only, no free tier (starts at $20 one-time)
- No autonomous agent, handles single prompts, not multi-step workflows
- Competition is strong in this space, see Figma AI for comparison
Figma AI vs Looka FAQ
Short answers to what people ask most before choosing between these two.
Is Figma AI better than Looka?
It depends on your workflow. Figma AI is focused on assistive features, while Looka doesn't include an agent. Neither is currently our Editor's Pick, both are credible options. See the side-by-side table above for specifics.
Is Figma AI cheaper than Looka?
Figma AI is cheaper. Figma AI starts at $12/mo and Looka starts at $20 one-time, a difference of roughly $8.00 per month at the entry tier.
Does Figma AI have an AI agent?
No, Figma AI is built around assistive features (autocomplete, chat) rather than a true autonomous agent. If agent functionality is a hard requirement, neither tool in this comparison ships one.
Does Looka have an AI agent?
No, Looka focuses on assistive features rather than agents.
What's the difference between Figma AI and Looka?
Both are design & branding tools. The key differences come down to pricing (Figma AI: Freemium, from $12/mo; Looka: Paid, from $20 one-time), agent capability (Figma AI: no, Looka: no), and feature focus. Use the comparison table above to weigh which axis matters most for your work.
What's a good alternative to Figma AI and Looka?
Beyond Figma AI and Looka, the strongest alternatives in Design & Branding depend on whether you prioritise price, agent capability, or specific features. See our "Figma AI alternatives" and "Looka alternatives" pages for a hand-picked ranking of each.